Partnerships aren't luck. They're method.
The SGP Method and the Strategic Partnerships Canvas are the intellectual property behind every MGA solution.
Strategy
Goals, priority partners and value proposition.
Governance
Processes, owners, cadence and pipeline.
Performance
Activation, KPIs, review and continuous improvement.
The visual framework that turns connections into a predictable sales channel.
A practical tool to map, activate and scale commercial partnerships with method and a focus on results.
01
Top of funnel — Mapping
Who already has access to your ideal customer?
02
Middle of funnel — Activation
What's in it for the partner? What does the end customer see?
03
Bottom of funnel — Conversion
How does the partnership become leads? How do you know it works?
Ideal customer
Who exactly do I want to reach through this partnership?
Partner type
Who already talks to my ideal customer and is trusted by them?
Partner motivation
What does the partner clearly gain?
Value proposition to partner
Commission, fee, co-branding or exclusive benefit?
End-customer offer
What advantage does the customer get by coming through the partner?
Partnership format
How does this partnership work in practice?
Activation channels
How will the partner be trained and kept active?
Success metrics
Leads, conversion, average ticket, revenue generated.
Next steps
What will happen in the next 7 days?
Strategic partnership means thinking in channels.
A channel is a funnel.
A funnel is a process.
And process starts with clarity.
After the Canvas, your company will have
- A partnership strategy per product or service
- The right partners identified
- Win-win value propositions
- A structured partnership model
- An activation and follow-up plan
- Key metrics to measure success